Our Story

 

We make jewellery that begins with a flower and ends with a story.

At LeafyAffair, we preserve real flowers, leaves and seeds and turn them into jewellery that holds meaning.

A forget-me-not for a love you never want to forget.
A dandelion seed for a wish waiting to come true.
A sunflower for joy and optimism.
A tiny bloom that reminds you of a person, a place, a season, or simply a feeling you want to carry with you.

Because we believe jewellery can be more than something beautiful you wear. It can hold a story, carry an intention and become a reminder of something that matters to you.

Welcome to LeafyAffair, a world where nature becomes jewellery.

It all began with a question.

What if you could wear a real piece of nature?

In 2016, LeafyAffair began as a small experiment with a handful of flowers, a lot of curiosity and the desire to create something that had never been seen before.

We began preserving real botanicals and turning them into wearable keepsakes. Flowers that would otherwise bloom for only a few days could now be held onto for years.

What started with ten pieces slowly grew into something much bigger.

Over the years, we explored flowers, leaves and seeds from around the world. We experimented, failed, learned and created hundreds of designs, each beginning with something found in nature and ending with a story worth telling.

From ten pieces to over one lakh stories.

Today, LeafyAffair is a growing, homegrown D2C brand that has taken botanical jewellery to people across India and beyond.

Over one lakh customers have worn, gifted and made our pieces a part of their own stories. Our journey has taken us to the Shark Tank India stage, and our jewellery has been worn by artists and personalities including Ranveer Singh, Karan Johar, Wamiqa Gabbi, Shraddha Srinath, Ahaana Krishna and Ayesha Raza.

But what we are proudest of is what LeafyAffair has come to mean to the people who find us. Our jewellery has become birthday gifts, anniversary surprises, symbols of friendship, reminders of loved ones and gifts people buy for themselves to mark new beginnings.

Some people find us while looking for a flower that reminds them of someone. Some choose a piece because its symbolism feels strangely perfect for where they are in life. And some simply fall in love with a tiny bloom and discover its story later.

However you find us, we hope your LeafyAffair piece becomes more than jewellery.

We hope it becomes the piece someone asks you about. The piece that makes you tell a story. The piece that means something only you fully understand.

Meet Supriya, the founder behind the flowers.

Supriya Donthi is not a jewellery designer by training.

A biotechnology graduate who began her career in the corporate world, she had no formal background in jewellery, fashion or design. What she did have was an endless fascination for nature, a love for art, an eye for the smallest details and the curiosity to keep experimenting until an idea in her head became something she could hold in her hands.

In 2016, those worlds came together when she began experimenting with real botanicals and designing jewellery around them.

The early years of LeafyAffair were spent learning everything from scratch: preserving delicate flowers, understanding materials, designing products, setting up flea-market stalls, packing orders and slowly building a business around an idea that did not quite fit into an existing category.

Over the years, that experiment grew into LeafyAffair, and Supriya grew with it: from a first-time founder figuring things out as she went, to building and leading a bootstrapped, multi-crore D2C brand.

Her journey has taken her from the earliest flea markets to the Shark Tank India stage, and later to the TEDx stage, where she spoke about building LeafyAffair, starting again and the courage it takes for women to dream without shrinking themselves.

Nearly a decade later, she is still deeply involved in the world of LeafyAffair: finding stories in flowers, imagining collections, obsessing over the details and asking the same question that started it all:

What else can nature become?